This is a course which aims to equip students with the critical tools necessary to carry out their own ‘readings’ and investigations of both mass and niche media. The course also enables students to build on their own interests, knowledge and enjoyment of media technologies.
The exact content of the course is yet to be published and we will hope to confirm this on open evening. However the course content will be exciting and varied. The advantage we have is that we will often use current examples and news to plan our lessons so they are always up-to-date and fresh. Students will study a wide range of media – films, television programmes, advertising, video games, news media, and websites. Texts will be taken from different genres, cultures and historical periods.
The course is designed so that students are able to interrogate media texts and analyse how audiences are manipulated by the media. Students will also look at how institutions use the media to influence and direct audiences’ responses to the media.
Students will be required to study:
- at least one media product produced before 1950
- at least one media product produced for a non-English speaking audience
- at least one media product produced outside the commercial mainstream
- at least one media product targeting, or produced by, a minority group
Students will also have the opportunity to create a media product of their own which will constitute part of the final A-Level grade.
A range of courses at higher education and career opportunities can be accessed through this course such as journalism, advertising and marketing, publishing, web design and graphic design. Students who have previously studied Media Studies have taken media related degrees at university, ranging from television production to marketing and hospitality degrees.
Example of students’ work:
Emily (click on the image to view)
This is a course which aims to equip you with the critical tools necessary to carry out your own ‘readings’ and investigations of the mass media. The course also enables you to build upon your own interests, knowledge and enjoyment of media technologies.
www.filmfour.com Linked to the film four digital channel, a host of links and information (very interesting!)www.bfi.org The British Film Institute – loads of information about the history of filmwww.bbfc.co.uk The British Board of Film Classificationwww.adbusters.org An anti advertising site. This is interesting from an ideological point of view. You will be amused!www.bbh.co.uk The Bartle, Bogle and Hegarty advertising agency site. They were the genius behind the Barnado’s, Levis and other award winning campaignswww.benettongroup.com/en/home.htm A detailed record of all their controversial campaignswww.barnados.org Great for information about the organisation and research into the history and social background. Also includes their latest campaigns.